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Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.



Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives.



To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story."



This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.

• Sales Rank: #771973 in eBooks
• Published on: 2013-01-30
• Released on: 2013-01-30
• Format: Kindle eBook

Review
"Forman brings a unique expertise in the humanities and management disciplines. Her years of experience advising MBA students on strategy projects that require storytelling and consulting with executives give her a unique advantage as an author. This book should appeal to business professionals who want to learn how the power of storytelling can move an organization through a large-scale change, inculcate a cultural change, or execute strategy. Consultants will appreciate the in-depth case studies, diagnostic checklists for crafting stories, and connections to management concepts."—Gail Fann Thomas, International Journal of Business Communication

"It is unusual to find solid research and practical guidance blended as skillfully as in this well-validated, readable, and practical guidebook . . . A valuable resource for rhetoricians as well as business scholars and practitioners. Highly recommended."—M. S. Myers, Choice

"Forman provides compelling case studies that show why storytelling works in a business setting. . . She writes, 'Stories can cut through the busyness to capture attention, engage and influence people, create meaning, exemplify values, and gain trust.'"—Sharon Shinn, BizEd

"In Storytelling in Business, Janis Forman shows how successful leaders leverage their ability to tell authentic, compelling stories. For scholars, this book offers intriguing applications of humanities concepts to important business phenomena. For business practitioners, this book offers thought-provoking lessons about how to inspire and motivate others through ethical storytelling."—Daphne A. Jameson, Cornell University

"Forman has produced a long-overdue and absolutely convincing account of the importance of narrative in directing, inspiring, and shaping organizations. There is a way to use storytelling to great advantage in any organization, and Forman's book will show you how."—Kathy Rentz, University of Cincinnati
"Many people in business understand that storytelling has the power to shape an organization's mission, engage employees, motivate customers, and influence public and shareholder perceptions. However, few people have the strategic and creative skills to develop their best stories and use them in the most compelling way. More than just a 'how to' book, Storytelling in Business provides a framework for understanding the purposes and elements of organizational storytelling. This book challenges us all to develop fluency in storytelling and guides us through the process of building a storytelling habit of mind."—Barbara Shwom, Northwestern University and coauthor of Business Communication: Polishing Your Professional Presence

About the Author
Janis Forman is the founder and Director of the Management Communication Program at the UCLA Anderson School of Management. In this capacity, she has taught communication as a form of persuasive storytelling to full-time and executive MBA's who conduct strategic studies for multi-national companies like Coca-Cola, Disney, and Microsoft and for start-up firms in the United States and abroad. Forman has received numerous awards for her research, including fellowships from the Fulbright Foundation, the Center for International Business Education and Research, the National Endowment for the Humanities, and the UCLA Anderson Price Center for Entrepreneurial Studies. With Paul Argenti, she is author of The Power of Corporate Communication, which won the Distinguished Publication Award from the Association for Business Communication. Forman has consulted with a wide variety of organizations.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Required reading for communication professionals AND executives
By Karl K
Two important observations about this brief, yet thorough book.

First, it should be required reading by EVERY corporate communications professional, and EVERY marketing professional.

Second, it should be required reading for any executive faced with a tough turnaround challenge or faced with implementing critical changes - whether a CEO of an entire enterprise or a manager of division or business line. (In fact, a subtitle for some of the examples Forman presents might be "How to Save Your Company with Storytelling.")

For a corporate communications or marketing professional, the story telling principles outlined in this book should be a key part of your arsenal. If you haven't created an "authentic" and "fluent" story or set of stories for your company or your product line, get this book and see how it gets done, and do it for your business. Through a series of case studies from four companies - Schering-Plough, FedEx, Chevron, and Philips - Forman delves deeply into how these businesses formulated their stories and implemented their delivery to key audiences. (Forman also brings in examples from other companies besides these four). Forman lays out the lessons learned and provides a set of checklists for you to use in developing your own stories. And while Forman's case studies come from large organizations, the principles and lessons will work for smaller enterprises.

However, the book is more than a how-to book. It also weaves in examples from literature, film, and personal stories.

For me, the most compelling part of the book is Forman's section on the turnaround of Schering-Plough, and how CEO Fred Hassan and his team used storytelling principles in their effort to resurrect what Hassan called "a wounded company in prolonged decline." By formulating a 5-chapter prospective narrative about where they planned to take the company, Hassan and his team laid out a turnaround vision that was used to communicate with employees, stakeholders, and regulators. This story dovetailed with the turnaround strategic plan and roadmap. As I was reading the Schering-Plough section of the book, it was astonishing to me how much effort and intelligence were brought to bear to formulate the story, deliver the story over a long time period, AND implement business changes necessary to make the story come true. Whatever the company paid Hassan and his team was not enough. Though the story was never quite finished as originally formulated - Schering-Plough eventually merged with Merck - you know that the ending would have occurred as planned.

"Storytelling in Business: The Authentic and Fluent Organization" - the end product of a four-year effort and hundreds of interviews with business leaders - is an outstanding treatment of this important business communication technique. And done in a little more than 200 pages.

0 of 0 people found the following review helpful.
Your New Engagement Strategy
By GFT
I have several storytelling books on my shelf, but Forman's, Storytelling in Business: The Authentic and Fluent Organization, is now my favorite. Her research for this book includes interviews with more than 140 storytelling experts including corporate communication directors, CEO's of small companies, business communication university faculty, and filmmakers. Using this research, she develops a four-component framework of organizational storytelling: authenticity, fluency, trust, and a focus on business objectives. While Forman admittedly leaves theoretical jargon behind, her book is built on a strong foundation of expert practical experience as well as the latest research. In addition to practical diagnostic checklists, Forman takes us on a journey through four best practice storytelling organizations. In a world where employees, customers, and investors insist on more engagement, Forman shows us how stories can help us make better connections with our constituents-- not only incorporating their stories into our organizational stories, but by carefully listening to their stories to better understand their perspectives.

0 of 0 people found the following review helpful.
Story puts the POW in power
By Park Howell
Storytelling in Business is the ideal guide to help remind executives and leaders how to engage employees, shareholders, stakeholders and customers through the bewitchery of story. Its current case studies demonstrate how major companies like FedEx, Schering-Plough, Chevron and others use the power of authentic, purpose-told stories to captivate internal and external audiences and move mountains. It's the best primer for business storytelling I've seen in some time.

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[U873.Ebook] PDF Download The Big Red Fez: How to Make Any Web Site Better, by Seth Godin

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Everyone who surfs the web knows that some sites are better than others. Now marketing guru Seth Godin identifies and illustrates the crucial guiding principles behind creating websites that satisfy visitors and keep them coming back for more. Once upon a time it was believed that web surfers had plenty of time, knew exactly what they wanted,and made considered decisions with each click. Before long, however marketers asserted that surfers were busy, ill-informed and impatient. Data would later reveal that the marketers were right. Thus, according to Seth Godin, anyone building a website should think of every visitor as a monkey - in a big red fez. Monkeys want to know one thing: Where's the banana? If the banana isn't easy to see and easy to get, the monkey is as good as gone. Expanding upon this premise, Godin uses real-life examples to explain why no website sould try to be all things to all visitors, how and why the mantra 'customers first' applies to websites, why it's incredibly important to think proactively about serving online customers, and more. Packed with wisdom and practical applications, THE BIG RED FEZ is an essential tool for anyone involved in the web.

• Sales Rank: #7902713 in Books
• Published on: 2002-03-04
• Original language: English
• Number of items: 1
• Dimensions: 8.43" h x .31" w x 5.51" l, 1.10 pounds
• Binding: Paperback
• 324 pages

From Publishers Weekly
For those trying to make their Web sites profitable in the lean years, Internet marketing sage Seth Godin, author of Unleashing the Ideavirus, has written a practical guide to making sites more attractive to browsers. The Big Red Fez: How to Make Any Web Site Better offers simple but frequently overlooked design tips (avoid inefficient pull-down menus, don't ask for the same information twice) that will keep impatient users from ditching your site before they buy whatever it is you're selling. Godin's primary mantra is to limit information on each page and offer clear incentives for clicking to the next screen. Each of his concise points is illustrated with an image from an actual Web site, making the book itself a model of simplicity that will be appreciated by busy entrepreneurs and Web designers.

Copyright 2001 Cahners Business Information, Inc.

From Booklist
While the average computer book is as thick as the unabridged telephone directory to China, Godin's new Web marketing manual is so slender you'll actually want to read it. Geared primarily toward those designing, building, or owning retail Web sites, the text encourages us to picture the would-be shopper as a monkey (wearing a red fez) whose attention will wander if he can't instantly find a "banana": a simple objective on each page that leads to a reward. (The author insists the comparison is not demeaning, saying we're all monkeys once in a while.) Though he may be part of the insidious gang that seeks the best way to part us from our hard-earned cash, he is also a de facto consumer advocate; it turns out that what we find most annoying in the online world--Flash sites, crappy search engines, Spam--are the very things that cut into revenue. Imagine! After this brisk and humorous read, even a monkey would agree that this is how business ought to be done. Keir Graff
Copyright � American Library Association. All rights reserved

Review
"Business Week"Seth Godin is the ultimate entrepreneur for the Information Age.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Is your web site turning away customers? FInd out!
By Eric B. Henning
This is a book for business owners, decision makers, people who hire Web designers, Web designers and people who think they're Web designers. The Web is full of sites that are beautifully coded, full of glorious graphics, very flash-y, and are impossible to use. Find out if your Web site is scaring away customers, supporters, donors and others you want to attract. Seth Godin, former marketing director at Yahoo.com, tells you in plain English how to avoid the most common - and some not-so-common - Web design mistakes and build Web sites that work for you and your customers. Read this book today!

3 of 4 people found the following review helpful.
Everything Old is New Again
By Jonathan Marks
I've enjoyed the previous books about Permission Marketing. I also see parallel's with works by Douglas Rushkoff from a few years back. Godin uses the new Adobe format to examine several websites and put critical comments side by side. He reminds us that content drives form and not vice-versa. A bargain booklet at 3 bucks and the proceeds go to a good cause. The e-book format is fascinating. I experimented with the e-book from Rocket and found it great. But then Rocket were taken over and my library was not transferable! At the moment, e-books are going through a bit of a device crisis. And you don't lend out a e-reader as you might do with a book. e-books are not for bedtime reading, a paperback is still the best medium.

3 of 3 people found the following review helpful.
True to Seth's style
By SR MATHEW
As Seth Godin says - there's probably more detailed and less simplistic books around which cover the topic of web design and development - and I have read them too. But this one captures the essence of the REAL needs of a web customer in a simple easy to digest format. I would recommend the book for anyone building the first (or even 10th) website. And perhaps I'd even give it to my customers who frequently ask us to build crazy ideas into their websites.

Steve Mathew - Managing Director, Fireworkx.com (designer and developer of websites and web systems)

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[N911.Ebook] Ebook History of Japanese Electric Guitars, by Frank Meyers

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(Reference). Many guitar players, famous and not so famous, began playing on Japanese electric guitars, yet the history of the people and factories that produced these instruments has remained largely ignored. For the first time in this illustrated history, author Frank Meyers will examine the Japanese electric guitars and factories that were active during the 1940s, 1950s and 1960s, identifying the various people, companies, and guitars that contributed to the huge guitar boom of the 1960s. Includes hundreds of fantastic color photographs, a chapter on 130 pickups, and a chapter on collecting vintage Japanese guitars. A must have for book collectors.

• Sales Rank: #529162 in Books
• Brand: Centerstream Publishing
• Published on: 2015-03-06
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .37" w x 8.50" l, .0 pounds
• Binding: Paperback
• 164 pages

About the Author
Frank Meyers has been playing, repairing, studying, collecting and researching guitars since the 1990s. His passion for guitars was ignited with his first electric guitar, a 1963 Japanese Fujigen EJ2. Since then, he has documented the stories and histories of hundreds of other early bizarre, off-brand guitars, has written numerous articles for publications (including Premier Guitar and Japanese Music Trades) and his own website www.DrowninginGuitars.com. Frank lives with his family in the rolling hills of Eastern Pennsylvania.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Nice book for the really old stuff.
By P. Cappiello
You want this book to have Orville, Greco, Burny ,Navigator and the rest .But guess what, it doesn't have any of them. If you are into the oddball 60 s stuff that mostly played like crap then yea, this is the book for you. It is well written just make sure you are buying it for the right models.

0 of 0 people found the following review helpful.
Unexpected Greatness....
By M. Kuffler
I was definitely not prepared for what I was getting with this book! I'm used to guitar books with one glossy, high res pic of a single guitar per page and a brief couple of paragraphs. This book has wonderful pictures taken from advertising, shots for the book as well as historical pictures from the guitar firms themselves.

The writing is outstanding and this book is a fantastic chronicle for someone that had no idea Japan had played such an integral part of the music revolution. I look at these guitars through very different eyes now and I'm guessing this will create a collectors market (if it doesn't already exist) for these beautiful instruments.

I highly recommend this book, it cannot be perused or read in a few hours. The pictures alone gobble up a lot of time. The histories and back stories will drive you to Google to look for more info as well.

My only wish is for a second book! Maybe something in collaboration with Deke Dickerson: Frank could call it "Teisco in the Attic". I'm sure that between the production in Japan and the demand in the US and around the world, there are many stories yet to be told about these wonderful guitars.

This book and the wonderful guitars it contains reminds me of a quote from the movie Ratatouille: "Not everyone can become a great artist; but a great artist *can* come from *anywhere*. It is difficult to imagine more humble origins than those of the genius now cooking at Gusteau's, who is, in this critic's opinion, nothing less than the finest chef in France. I will be returning to Gusteau's soon, hungry for more." It is difficult to imagine more unpretententious origins than the guitars, men and women contained in this book yet it is likely they could be some of the most innovative instruments ever produced and most assuredly this book has left me hungry for more.

0 of 0 people found the following review helpful.
The greatest book of it's kind
By JuRo
This is just an incredible book. Frank Meyers has put so much time and research into this book and it really shows. This is the definitive reference for vintage Japanese guitars. If you want to know more about these great instruments, this is essential reading.

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[F879.Ebook] Download Ebook Study Guide for Pharmacology and the Nursing Process, 8e, by Linda Lane Lilley PhD RN, Julie S. Snyder MSN RN-BC, Shelly Rainforth Colli

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Study Guide for Pharmacology and the Nursing Process, 8e, by Linda Lane Lilley PhD RN, Julie S. Snyder MSN RN-BC, Shelly Rainforth Colli

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Prepare for success in pharmacology and on the NCLEX Examination with the Study Guide for Pharmacology and the Nursing Process, 8th Edition. Designed to accompany Lilley’s Pharmacology and the Nursing Process, 8th Edition textbook, this workbook features worksheets for each chapter that include NCLEX-RN� Examination-style review questions, critical thinking and application questions, case studies, and other educationally sound learning activities.

• Chapter-by-chapter worksheets are divided into 3 main sections: Chapter Review and NCLEX Examination Preparation, Critical Thinking and Application, and Case Study.
• Focus on prioritization features at least one prioritization exercise in which the reader must evaluate a clinical scenario and answer the question: "What is the nurse’s best action?"
• Overview of dosage calculations section contains explanations of key drug calculations, concepts, sample drug labels, practice problems, and a practice quiz.
• Answers for all exercises are provided at the back of the book to facility self-study.
• Learning strategies expands upon the unique, cartoon-illustrated study strategies included in the Lilley text.

• NEW! Expanded NCLEX focus includes one to two additional NCLEX Examination-style questions for each chapter, including additional alternate item format types.
• Chapter review and NCLEX Examination preparation included in each chapter worksheet contains a number of application-based NCLEX practice questions, including at least one alternate-item question per chapter.
• NEW! Updated content is completely current and consistent with the Lilley textbook.

• Sales Rank: #14500 in Books
• Published on: 2016-02-10
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .50" w x 8.40" l,
• Binding: Paperback
• 272 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Bad editing (and greed?) make for a sloppy, error filled work
By Archer
This study guide is shockingly badly edited! There are numerous serious, and confusing, errors in numbering of questions and answers. In some cases, the total number of "answers" fails to match up with the number of "questions." In other cases, the order of questions appears to have been changed (perhaps as one of the important changes that made it necessary to publish that new edition) but the answer order was left unchanged, resulting in substantive errors. Any half careful read by the author or editor would have fixed these things.

0 of 1 people found the following review helpful.
A SN must have!
By Candi Cabral
Highly recommended as a supplement for all nursing student!

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Study Guide for Pharmacology and the Nursing Process, 8e, by Linda Lane Lilley PhD RN, Julie S. Snyder MSN RN-BC, Shelly Rainforth Colli PDF
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Study Guide for Pharmacology and the Nursing Process, 8e, by Linda Lane Lilley PhD RN, Julie S. Snyder MSN RN-BC, Shelly Rainforth Colli PDF

Study Guide for Pharmacology and the Nursing Process, 8e, by Linda Lane Lilley PhD RN, Julie S. Snyder MSN RN-BC, Shelly Rainforth Colli PDF

Study Guide for Pharmacology and the Nursing Process, 8e, by Linda Lane Lilley PhD RN, Julie S. Snyder MSN RN-BC, Shelly Rainforth Colli PDF

[U181.Ebook] Ebook Free Billy Penn's Guitar Set Up Guide, by Billy Penn

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• Sales Rank: #661068 in eBooks
• Published on: 2011-09-27
• Released on: 2011-09-27
• Format: Kindle eBook

Most helpful customer reviews

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